By: Thankgod Ugedi
After three months of intensive training under the PEB ICT Services initiative, sponsored by Tompolo Foundation and Tantita Security Services, participants of the Graphic Design group showcased a powerful campaign presentation that aims to transform struggling businesses in Nigeria.
The highlights of the day was the strategic campaign launched by the Graphic Design Group, led by Team Leader ThankGod Ugedi and supervised by Major Moses. The campaign titled “How Brand Identity and Awareness Can Help Struggling Businesses in Nigeria” was presented to a captivated audience, offering practical insights and steps for small business growth.
The presentation featured six key steps to building a strong brand identity and awareness:
1. Define Your Brand Purpose
2. Know and Understand Your Target Audience
3. Create a Unique Visual Identity (Logo, Color, Font)
4. Develop a Consistent Brand Voice and Message
5. Be Present and Active on Relevant Platforms
6. Build Trust Through Quality, Engagement, and Storytelling
The Graphic Design team, trained in branding, visual storytelling, and marketing design, expressed their gratitude to Tompolo Foundation, Tantita Security Services, PEB ICT Services, Dr. Paul Bebenimibo, and Major Moses for their unwavering support and mentorship throughout the training period.
According to ThankGod Ugedi, “We are not just leaving with certificates — we’re leaving with a mission. Our group is now launching a community campaign to support business owners in Warri by offering brand identity consultations and awareness strategies to help them grow their businesses.”
This initiative marks the beginning of a grassroots movement led by young creatives determined to contribute to the economic revival of local businesses through the power of design and branding.
PEBNews and Delta Event News will continue to monitor and support the progress of this promising initiative.
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